grey’s winning streak continues with ...

grey’s winning streak continues with the acquisition of two new products

Posted in the Top Stories Forum

Since: Feb 12

Beirut, Lebanon

#1 Jan 25, 2013
Les Fils de Chafic Halwany s.a.r.l chose Grey to handle Siblou and Plein Soleil brands.
Beirut, Lebanon – January 17, 2013: Grey Group, the all encompassing communication agency, is proud to announce it will be handling two products for its new client, Les Fils de Chafic Halwany s.a.r.l, which are Siblou and Plein Soleil.
After a pitch, in which four agencies participated, the client decided to grant the two accounts to Grey Group. Grey will be handling the creative communication on a brand level for both Siblou and Plein Soleil respectively.
Les Fils de Chafic Halwany s.a.r.l has been around since 1922. Over the years it has become one of the biggest and most respected names in the field of marketing, sales and distribution of frozen and canned foodstuffs.
Karim Nader, General Manager of Grey Beirut said that,“it is a great opportunity for Grey to enlist such an important client and we hope collaboration will be more intense in the years to come.”

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