Blackberry Can Survive If New CEO Moves Fast!
Posted in the Top Stories Forum
#1 Nov 23, 2013
BlackBerry still has a chance to survive, if they target the exact key points needed by consumer demands ASAP. Blackberry has a new CEO John Chen, that replaced fired CEO Thorsten Heinz who stepped down November 4, 2013. It is clear that Blackberry was the top selling cell phone just four years ago. The main reason for the decline in sales was because Apple with its iPhone which was followed by Adroid phones, which stepped in with two things consumers liked. The first thing was apps the second was front facing cameras for video chat (which is truly what consumers have been waiting for since the Jetsons).
The question should be directed to Blackberry top executives. If they were at a point in time where such technology existed, why did they not immediately implement this technology. Overall most previous and current Blackberry users loved and still love Blackerry for being a great smart phone for the Internet, the speed of the keyboard, BBM, push to email, the ease of use of navigating through menus and organization of profiles, notes, calendars, etc.
It is obvious that either Blackberry had secret high executives hired by rival companies with a conspiracy to bring the great Blackberry company down or top executives did not fund the research and development department enough to look into benchmark ideas from rivals. Either way the loss was great, but would have been easy to avoid with the advisers.
Moving on, where are we now? We have CEO John Chen. The survival of Blackberry is simple. John Chen will see to it that Blackberry does research to design, market and sell Blackberry units that consumers want or he won't, the clock is ticking. If the new CEO needs help it should be from a current Blackberry consumer like me who is also a CEO of a smaller company, and inventor who is educated with a degree in business from a prestigious four year university, who can do a simple task of making a company grow. Here is the key, give consumers what they want in the time they demand it.
In closing I will add, in 2011 when Blackberry was still afloat, Blackberry consumers really just wanted a Blackberry device like the Blackberry 9930, but it would have to have auto-focus, a front facing camera, and "now" a faster processor. Consumers never wanted the touch pad scroll, back and power buttons to be taken away under leadership of former CEO Heinz, since this was what Blackberry meant and means to dedicated consumers. There are other things I know I could implement to improve Blackberry that rivals don't even have yet if I were a compensated adviser. Everything comes at a price, but some small prices are worth it in the big end of huge profits. It is amazing how small bits of knowledge goes a long way.
By the way I love my 9930 and can be contacted through BBM 333FC040
#2 Nov 23, 2013
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