Jehovah God is the Lord of heaven and earth, being the Universal Sovereign by reason of his Creatorship.(Mt 11:25; Re 4:11) Heavenly creatures speak of him as Lord, as reported at Revelation 11:15, which says:Loud voices occurred in heaven, saying:The kingdom of the world did become the kingdom of our Lord [Jehovah] and of his Christ. Faithful servants of God on earth addressed him as Sovereign Lord, and this title appears over 300 times in the inspired Scriptures.(Ge 15:2; Re 6:10) He is also appropriately described as the true Lord.(Isa 1:24) It is at his direction that people are gathered, or harvested, for life. So petitions for more workers to assist in the harvest must be made to him as the Master [Lord] of the harvest.Mt 9:37, 38; see NW appendix, pp. 1566-1568.Jehovah Witnesses are NOT the true disciples of the Lord because if they were, they would call themselves 'Jesus' Witnesses'.! No man cometh to the Father, except by the Son!!
While Jesus Christ was on earth, persons besides his disciples called him Lord, or Sir.(Mt 8:2; Joh 4:11) In these cases the designation was primarily a title of respect or courtesy. However, to his apostles Jesus showed that calling him Lord involved more than this. Said he:You address me,Teacher, and,Lord, and you speak rightly, for I am such.(Joh 13:13) As his disciples, these apostles were his learners, or pupils. Thus he was their Lord, or Master.
Especially after Jesus death and resurrection did his title Lord take on great significance. By means of his sacrificial death, he purchased his followers, this making him their Owner.(Joh 15:13, 14; 1Co 7:23; 2Pe 2:1; Jude 4; Re 5:9, 10) He was also their King and Bridegroom to whom they were subject as their Lord.(Ac 17:7; Eph 5:22-27; compare Joh 3:28, 29; 2Co 11:2; Re 21:9-14.) When Jehovah rewarded his Son for faithfulness to the point of dying a shameful death on a stake, he exalted him to a superior position and kindly gave him the name that is above every other name, so that in the name of Jesus every knee should bend of those in heaven and those on earth and those under the ground, and every tongue should openly acknowledge that Jesus Christ is Lord to the glory of God the Father.(Php 2:9-11) Acknowledgment of Jesus Christ as Lord means more than simply calling him Lord. It requires that an individual recognize Jesus position and follow a course of obedience.(Compare Joh 14:21.) As Jesus himself said:Not everyone saying to me,Lord, Lord, will enter into the kingdom of the heavens, but the one doing the will of my Father who is in the heavens will.Mt 7:21.
Jehovah God also granted immortality to his faithful Son. Therefore, although many men have ruled as kings or lords, only Jesus Christ, the King of kings and Lord of lords, has immortality.1Ti 6:14-16; Re 19:16.
Since Jesus has the keys of death and Hades (Re 1:17, 18), he is in position to release mankind from the common grave (Joh 5:28, 29) and from the death inherited from Adam.(Ro 5:12, 18) He is therefore also the Lord over the dead, including King David, one of his earthly ancestors.Ac 2:34-36; Ro 14:9. It p. 266
With reference to Jesus Christ, the Bible states:These are the things that the Amen says, the faithful and true witness, the beginning of the creation by God. Of whom was he a witness? He himself said that he made his Fathers name manifest. He was the foremost witness of Jehovah.Rev. 3:14; John 17:6.
Interestingly, some of the Jews asked whether the activity of Jesus Christ represented a new teaching.(Mark 1:27) Later, some Greeks thought the apostle Paul was introducing a new teaching.(Acts 17:19, 20) It was new to the ears of those who were hearing it, but the important thing was that it was the truth, in full harmony with Gods Word. Rs p. 203