Turning Hate Into Love

“BE BRAVE ENOUGH ”

Since: Oct 09

TO STEP IN MUD PUDDLES

#1 Apr 5, 2014
I will just let this speak for itself...

(Videos can be found here...If you choose to watch them...there are two at the end of the article that you should watch)

http://news.yahoo.com/blogs/trending-now/hone...

Article...

Honey Maid Responds to Ad Criticism With New Video Promoting 'Love'

An international food and beverage company is taking aim at negative reaction to its advertisement about acceptance by attempting to spread the ad's message even further.

Mondelez International, formerly known as Kraft Foods, launched an ad campaign called "This Is Wholesome" in March. The campaign promoted Honey Maid graham crackers and Teddy Grahams with the words, "No matter how things change, what makes us wholesome never will." Mondelez created 15- and 30-second spots that featured biracial and gay couples with their families.

"Today we celebrate all families," the company wrote. "From working moms to two moms; stay at home dads to single dads; adopted kids to surrogate kids. Honey Maid recognizes that the reality of family has changed, but the wholesome connections that all families share will endure."

A couple of conservative organizations did not find anything wholesome about the ad. The group One Million Moms wrote on its website, "Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin." The American Decency Association was also not happy about the ad, writing, "It's not a matter of acceptance; it's a matter of an evil agenda which is being pushed upon America and around the world. Satan continues to attack God's design and skew it to his own workings."

Evoking thoughts of Satan was probably not on executives' minds when the campaign was created. But instead of keeping quiet through the uproar, Honey Maid responded with a video. In it, the negative responses are literally turned into something positive.

In the new video, Honey Maid enlisted the help of two artists, who printed out all the comments and turned them into a mural.

"But the best part was all of the positive messages we received. Over ten times as many," the video states. "Proving that only one thing really matters when it comes to family... "

With that, the video shows the full image of what the artists created: all the comments arranged to spell the word "Love."

Honey Maid's latest video was uploaded yesterday thursday and has been viewed about a half-million times. The post has also received over 10,000 likes, compared to 400 dislikes.

*****

I commend Honey Maid for how they handled their response...instead of fighting "hate" with "hate"...they found a way of expressing their thoughts through..."Love".

So...in keeping with their example...I will just keep my "snarky" remarks...unsaid.
andet1987

Chicago, IL

#2 Apr 5, 2014
thanks Lord, hate turns to love, not sex. but if you saw the movie 300: the rise of an empire, it was hate that turns into sex.

Tell me when this thread is updated:

Subscribe Now Add to my Tracker

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Top Stories Discussions

Title Updated Last By Comments
News Roman Catholic church only true church, says Va... (Jul '07) 3 min USA Born 600,161
Poll If you're Christain what kind are you? (Oct '07) 3 min dollarsbill 6,557
Prove there's a god. (Mar '08) 4 min PELE78 865,786
Why Should Jesus Love Me? (Feb '08) 5 min Great Day of Arma... 612,924
News GOP hopefuls take on illegal immigration in deb... 14 min discocrisco 1
Bush is a hero (Sep '07) 16 min WildWeirdWillie 177,617
Rajkot gay Topix 18 min mukesh 200
The Christian Atheist debate 41 min Truthiness 2,068
Poll Was 9/11 a conspiracy?? (Oct '07) 1 hr justdoit2it 272,433
Sleeping with mother (Oct '13) Sun andy 45
More from around the web