Lindt Taps Roger Federer as Advertising Ace

Lindt chocolates is serving up a new marketing spin. The luxury chocolate brand announced today that it's tapped tennis champion Roger Federer to be its global ambassador.

[Helen]

Roger is the ideal ambassador for Lindt, representing quality, perfection and simply the epitome of good taste!(and both are yummy!)

[Sarah]

Chocolate goes with everything, but this is truly a pERfect match.

[SST]

What took Lindt so long? Now that he has married Mirka and has his wonderful twin daughters, a lifetime supply of Lindt fine chocolates allows him to remain the ultimate happy person as women & chocolate go together like hand and glove! What a man to be able to provide chocolate practically On Demand:) I'm so glad that Roger is still playing his excellent tennis and makes life seem so pleasant and easy...I want him to win his hometown tennis tournament in Basel, Switzerland, beginning this Monday and will watch the meager offering of coverage on Tennis Channel all week. And, yes, Roger is the peRFect ambassador for the best Swiss chocolate. I have even described him as having "Swiss-chocolate" brown eyes to my friends!!! GOOOOOOOO ROGER!!!!