Target won't crush Amazon but they WILL lose out on selling products that EVERYONE wants to buy.
People will order from Amazon like they love to do already or they'll shop at one of Target's brick & mortar competitors.
Why cut ties with Amazon & stick with Apple?
I think Apple made them a very sweet deal to kick Kindle to the curb & I wonder how much money went directly into the CEO's pocket.
Big, big loss for Target in the long run to shut themselves out of a relationship with Amazon.