Heineken strives to 'Ignite' innovation with first ever interactive beer bottle
Heineken this week unveiled its first ever interactive beer bottle at the Milan Design Fair, as it seeks to inspire 'new memorable brand experiences' via design, technology and innovation.
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#1 Apr 12, 2013
stupid idea....the only interaction I need is for beer to go down my thoat when I put the bottle to my lips
Since: Sep 10
#2 Apr 14, 2013
Yes a very stupid idea!! Like Heineken isn't expensive enough as it is!
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