Heineken strives to 'Ignite' innovati...

Heineken strives to 'Ignite' innovation with first ever interactive beer bottle

There are 2 comments on the FoodNavigator story from Apr 11, 2013, titled Heineken strives to 'Ignite' innovation with first ever interactive beer bottle. In it, FoodNavigator reports that:

Heineken this week unveiled its first ever interactive beer bottle at the Milan Design Fair, as it seeks to inspire 'new memorable brand experiences' via design, technology and innovation.

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Yorkville, IL

#1 Apr 12, 2013
stupid idea....the only interaction I need is for beer to go down my thoat when I put the bottle to my lips

Since: Sep 10

Location hidden

#2 Apr 14, 2013
Yes a very stupid idea!! Like Heineken isn't expensive enough as it is!

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