Does Olympic gold light a path to riches? Not for everyone
No sooner had Gabby Douglas dismounted from the podium clutching gymnastic gold, then observers began speculating on the other riches she'd be pulling in from corporate marketing deals.
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#1 Aug 11, 2012
There are 10,000 athletes competing in the 2012 London Olympics. Maybe a dozen will land cereal deals.
(With apologies to Willie Nelson) Mamas dont let your babies grow up to be archers (or fencers, slalom canoers, or team handball players).
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