Iíve thought about this topic for a while now. Both stores have recently been erected in close proximity to my home. Iíve taken note that while most people have preferences about which stores they like to shop at, almost every female between the ages 15 and 40 will stop in both H&M and Forever 21. Whenever I see someone in either store below the 15 year-old end of the spectrum, Iím disturbed. But it doesnít bother me nearly as much as seeing someone enter the store that is way beyond the 40 year-old range. Like, Talbots is just around the corner, yo. Regardless, they are popular stores and have become almost interchangeable.
This is probably the only category that Forever 21 excels in. Their variety of clothing items and accessories is vast. They just pack a lot of clothes into that building. However, their styles are mostly appropriate for the younger generations. OASAP is kind of breaks up their store into different sections. Like, one section for the high schoolers ( meanwhile these clothes could still be worn by older folksÖbut they just have a younger feel about them) and another section for the more ďmatureĒ fashion conscious group. I like how itís set up and that everything isnít all jumbled together.
Overall, I would come to the conclusion that Forever 21, though offering a grand selection of items and tempting prices, falls short of OASAP by not producing better quality clothes, various sizes, and having messy stores.