Minority activists urge Latinos to bo...

Minority activists urge Latinos to boycott Budweiser

There are 44 comments on the AZCentral.com story from Jun 12, 2012, titled Minority activists urge Latinos to boycott Budweiser. In it, AZCentral.com reports that:

Immigrant-rights activists on Tuesday marched to the Phoenix Hensley and Co. headquarters as part of ongoing protests against Arizona's immigration law Senate Bill 1070.

Join the discussion below, or Read more at AZCentral.com.

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LOL

Omaha, NE

#1 Jun 12, 2012
Another day, another protest. What's new?
Beer Garden

San Gabriel, CA

#2 Jun 12, 2012
To this day, some Latinos still refuse to drink Coors.

Since: May 11

Location hidden

#3 Jun 12, 2012
Beer Garden wrote:
To this day, some Latinos still refuse to drink Coors.
They drink that XX mexican beer

Since: Nov 08

Location hidden

#4 Jun 12, 2012
This is so stupid it's beyond words. LOL Like Budweiser gives a rat's ass. LOL
Plenty O Fish and Chips

San Gabriel, CA

#5 Jun 12, 2012
Live Nation Rolls Out $4 Beers

New amphitheater drink pricing part of menu shakeup for promoter giant

The Gorge in George, Wash., is one of the Live Nation venues participating in the $4 beer promotion.

As the summer amphitheater season approaches, Live Nation is revamping its concessions menus with the help of Aramark and offering $4 beers to value-seeking consumers.

The $4, 12-ounce domestic draft will be available at all Live Nation amphitheaters except for venues in Houston and Toronto. Live Nation’s President of North America Concerts Mark Campana said the company also plans to continue its value meal pricing, bring in more food trucks and third-party vendors and beef up its VIP offerings.

“Concert audiences are not only looking for quality shows, but they’re also looking for value,” he said, noting that the during the 2011 concert season, Live Nation implemented a number of value upgrades to its concessions offerings and wanted to continue the improvements with beer prices in mind for the 2012 season.

Pricing the domestic draft at $4 “will cost us. There’s no question that we will see a bit of a negative impact, but we felt that it was a price point where someone would say ‘that’s a deal,'” Campana said. The low price point isn’t an attempt to scale beer sales for volume. Instead, he noted that the 12-ounce beer is targeted at fans, especially women, who don’t necessarily want a large 16-to-24 ounce beer.

“The feedback we were getting was ‘I don’t want to spend $10 on a beer because I won’t drink that big of a beer throughout the night,'” Campana said, noting that his group, working with Aramark, surveyed fans across the country about their concessions buying habits.

“We were also told ‘we’d like a cheap beer, and it can be an off-brand beer. It doesn’t have to be a Budweiser or Miller Genuine Draft.' Some people like cheap beer,” he said.“There’s a crowd out there who doesn’t care about the beer’s pedigree,[the crowd is] looking for what’s least expensive.”

Live Nation will continue to sell canned beer, specialty drafts and higher priced pints at different venues, but the low-cost draft “lets fans leave the venue feeling like they had the opportunity to purchase a $4 beer.”

Marc Bruno, president of Aramark Sports and Entertainment and co-architect of the plan, said the intention was to diversify the product offerings to fans, noting “sometimes you raise the price, and sometimes you lower it. This was really designed to provide responses to the current economic climate many fans face.”

As for other Live Nation properties like the House of Blues chain, Campana said he’s still waiting to see how the $4 beer tests inside of the amphitheaters before rolling it out elsewhere, but he hopes “that we see some of the arenas adopt this, and some of the large stadiums do it. We’re certainly looking at how it would work inside some of our festivals.”

Campana said his team is also looking at moving forward with the pre-purchased meals, especially for families sending their kids to concerts like Vans Warped Tour.

“We’re going to look at the same concept for amphitheaters with pre-purchased, pre-packaged meals for kids so their parents can drop them off” and know they’ll get something to eat, he said.

During the off-season, Aramark and Live Nation beefed up their service staff for VIP clients and plan to expand in-seat ordering for certain price levels. They’ve also worked out a new model to bring third-party food offerings into the amphitheater market, including local vendors and food trucks.

Campana remembers back to his own youth, when a walk up to the amphitheater bowl meant passing huge barbeques billowing with sweet-smelling smoke, cooked by the neighborhood chef.

“Over the course of time, a lot of that localized flavor at the amphitheaters got cut out in the name of efficiency,” Campana said. When he approached Bruno, the Aramark executive detailed their successes at Citi Field in New York.

“He started(cont.)
Legal AZ tax payer

Yuma, AZ

#6 Jun 12, 2012
I truly dont care what Latinos drink or not, as long as they drink it 'legally"!!!
Legal AZ tax payer

Yuma, AZ

#7 Jun 12, 2012
I truly do not care what Latinos drink or not. As long as they do it "legally". I heard Tecate and Pacifico where still selling lol

“Work hard at work worth doing.”

Since: Apr 11

Location hidden

#10 Jun 13, 2012
Their boycots merely bring negative attention to themselves...people get to see and hear the vitriol that falls out of their mouths and fight even harder to have them removed. I say go ahead and boycot, fools, you only hurt yourselves even further. The sympathy factor for these interlopers is already in negative numbers.
Interesting

Omaha, NE

#12 Jun 13, 2012
teddyr4me wrote:
Their boycots merely bring negative attention to themselves...people get to see and hear the vitriol that falls out of their mouths and fight even harder to have them removed. I say go ahead and boycot, fools, you only hurt yourselves even further. The sympathy factor for these interlopers is already in negative numbers.
Vitriol is putting it mildly.

Since: May 11

Location hidden

#13 Jun 13, 2012
I scorned Ricardo Guerra wrote:
"Latinos" should boycott the Unemployment Offices free health care clinics and the Liquor Stores!
Now that sounds like a good plan

“Work hard at work worth doing.”

Since: Apr 11

Location hidden

#14 Jun 13, 2012
I scorned Ricardo Guerra wrote:
"Latinos" should boycott the Unemployment Offices free health care clinics and the Liquor Stores!
God forbid, they would have to drive while being sober if they did that.
hmmmmmm

Santa Fe, NM

#15 Jun 13, 2012
now only if they would srart boycotting the US/Mexican border
Junior

United States

#19 Jun 13, 2012
The original Budweiser brewer, Adolphus Busch, called his brew, "dat schlop", and refused to drink it.

I call it "der pigzn schlop".
Dan Salazar

AOL

#20 Jun 13, 2012
b4its2late wrote:
I have a much better idea. Protest all latino businesses
Illegal Alien advocates are traitors to Americans of every racial background. Stand tall Arizona. Most Hispanic Americans understand your effort to STOP the mindless madness of pandering to Illegals no matter where they snuck in from.
Free is free

Rio Rancho, NM

#21 Jun 13, 2012
I doubt Anheuser-Busch gives a rat's hind end.
Black Hell Museum

Opelousas, LA

#23 Jun 14, 2012
Dan Salazar wrote:
<quoted text>
Illegal Alien advocates are traitors to Americans of every racial background. Stand tall Arizona. Most Hispanic Americans understand your effort to STOP the mindless madness of pandering to Illegals no matter where they snuck in from.
Americans will then turn to Budweiser products en masse if it brings us to removing illegals from our country. Advocates should be charged with treason and lose their citizenship. Why don't they relocate to Mexico?

Since: May 11

Location hidden

#24 Jun 14, 2012
Black Hell Museum wrote:
<quoted text>
Americans will then turn to Budweiser products en masse if it brings us to removing illegals from our country. Advocates should be charged with treason and lose their citizenship. Why don't they relocate to Mexico?
Too many free programs offered them here in the USA. Try getting the benifits they do if you are a citizen. You won't
Juan

United States

#25 Jun 15, 2012
After working hard all day 15 hours outside in Phoenix, my jefe buys beer for whole crew. Los chingons crew do not want budwiper beer. We drink only cerveca de Mexico., Si.

We do the hard work. Si.

Since: May 11

Location hidden

#26 Jun 15, 2012
Juan wrote:
After working hard all day 15 hours outside in Phoenix, my jefe buys beer for whole crew. Los chingons crew do not want budwiper beer. We drink only cerveca de Mexico., Si.
We do the hard work. Si.
Us American citizens know you people make your money in the good old USA and then spend it on imported items. One good reason for the illegals to exit our land in numbers.
Juan

Brooklyn, NY

#27 Jun 15, 2012
Taxpayer for years wrote:
<quoted text>Us American citizens know you people make your money in the good old USA and then spend it on imported items. One good reason for the illegals to exit our land in numbers.
I buy american hooker sometimes.

We do the hard work. Si.

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