Avis, Zipcar Deal Meets Marketing Challenges

Jan 15, 2013 | Posted by: roboblogger | Full story: AdWeek

For established corporate brands like Avis, buying a trendy "sharing economy" business like Zipcar is akin to gaining custody of an unruly child.

Comments
1 - 3 of 3 Comments Last updated Jan 24, 2013
brian

Thornton Heath, UK

#1 Jan 24, 2013
i would like to say that the takeover of zipcar from avis was preety decnet lad.
BOSH
ps all the other comments suck and mine is the best
come at me
brian

Thornton Heath, UK

#2 Jan 24, 2013
everyone form the USA sucks man
brian

Thornton Heath, UK

#3 Jan 24, 2013
whp are you to talk about Avis anyway my grandad is the CEO
AND WHAT
povs.

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