Aug 21, 2008
Michael Phelps' Frosted Flakes and McDonald's Endorsements...
Children's International Obesity Foundation, "Killer at Large" (executive produced by Utah's Dr. Shawn Talbott, creator of the popular Get Up, Slim Down program www.GetUpSlimDown.com), and National Action Against Obesity Implore Olympians, Professional Athletes, and Celebrities to Reject Offers to Promote Processed Junk Food ...
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Frosted Flakes!?!?! Phelps is endorsing sugar coated sugar for kids - this is sad. Why not use his fame and outstanding athletic performances to endorse healthy foods and physical activity for kids?
This could have been a wonderful opportunity for Kellogg's to highlight their concern for good nutrition and "high performance" kids (assuming they care about these things)- too bad they opted too bad the profit margins are better on poison. AHZ |
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