Why PPC is an Effective Form of Advertising
Jun 14, 2011 | Posted by: roboblogger | Full story: Search Engine Watch
A couple of weeks ago, an article at Advertising Age, caused a bit of a kerfuffle over whether SEM is advertising.
Since: Jul 10
PPC is not such a good way to go unless you optimize your ads to get the right visitors or clicks. many people don't optimize their ads and keywords right and they are ending up paying lots of money for clicks that don't convert to sales.
Make sure you optimize your campaign.
But with proper management, you can make use of ppc properly. Try checking this site guys: http://ppc-conversion-tracking.com . It helped me understand many things.
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