Of course, being in college now, I'd kill to pay $3 for breakfast, let alone a dollar.
Oh, you think $3 something is tough? I'm lactose intolerant, and my "milk" costs at least twice as much.
I know quarters add up, but if Milk really is that essential, assuming that a student eats breakfast every school day of the year, it's only an extra $45 a year per student (180 school days *$0.25 increase) It's really not THAT much.
Just my $2.84 (that's my 2 cents, accounting for inflation.)