That is because the game controller lets him interact with the activity.<quoted text>
If given a choice, today's computerfied kid will take a game controller over a book any day, and not just the Bible.
In direct contrast to the BuyBull where all you can do is read it and become a mindless drone.
Or, if you manage to keep THINKING while you read it? An atheist.
Either way-- in this case, there is little chance of a third outcome.
So it's a good thing kids are avoiding the evil BuyBull.