Perhaps they realised that "love" is not consigning billions of people to everlasting.Those who object to God caused the removal of ceramic tiles at Columbine school. The objection was to painted messages on the tiles which said God is love. The school removed the tiles because they were found objectionable, and freedom of speech was therefore infringed upon by those who would dictate their beliefs against God.
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Or perhaps it was because they decided that "love" is not manipulating to arrange for the death of your son.