Target females with low self esteem and the desire to get attention for men.
Have men lust over the women who are getting attention by displaying themselves sexually.
Make the men aware of how you can see more of this/these woman/women through vids magazines etc
It is all marketing. Marketing for both sides if he really wanted his place in the industry to "BOOM" then create desires in men for purchases. create desire in women in terms of recruitment to generate more business.
I have seen the boobs on bikes thing, really its not all that, its not sexy, its just women walking around like a heathen shaking thier kit. Some of the girls were cute/pretty but the attention they got from the type of men they got it from.. unpretty, look at the pic and the people in the background on this article
This should be your main focus as follows
1: Breastfeeding your baby in public is offensive, yet this event is not because it is entertainment.
You can use this to fuel the fire to push to allow breast feeding in public, it is a natural thing.
It is how sex and breasts have been associated with one another that makes it offensive hence public perception has perceived a natural act as sexual/offensive without analyzing the anatomical purpose for the breasts