McDonald's still top of food chain

McDonald's still top of food chain

There are 7 comments on the Manawatu Evening Standard story from Jun 12, 2011, titled McDonald's still top of food chain. In it, Manawatu Evening Standard reports that:

STANDING: McDonald's celebrated 35 years of trading in New Zealand this month. There are now 160 restaurants around the country.

Join the discussion below, or Read more at Manawatu Evening Standard.

Since: May 11

Christchurch, New Zealand

#1 Jun 12, 2011
Personally I dislike Mc Donalds evrything tastes like vinegar to me either vinegar or bland. Korean BBQ all the way!!
Tweeter

Palmerston North, New Zealand

#2 Jun 13, 2011
Erana Monika wrote:
Personally I dislike Mc Donalds evrything tastes like vinegar to me either vinegar or bland. Korean BBQ all the way!!
And you wonder why people call it Rotten Ronnies..........
beatlesinthebog

New Zealand

#3 Jun 13, 2011
Erana Monika wrote:
Personally I dislike Mc Donalds evrything tastes like vinegar to me either vinegar or bland. Korean BBQ all the way!!
Personally, I dislike McDonald's having the effrontery to call their establishments "restaurants".

Since: Nov 08

Auckland

#4 Jun 13, 2011
beatlesinthebog wrote:
<quoted text>Personally, I dislike McDonald's having the effrontery to call their establishments "restaurants".
Sorry guys - I had a Big Mac for lunch today. And it was yummy!

“False Prophet”

Since: Jan 08

hamilton

#5 Jun 13, 2011
I don't make it a habit to use US fast food est's

But every now and again a boss burger just fills the spot.

The Kiwi burgers were best. Anyone still find them?
beatlesinthebog

New Zealand

#6 Jun 13, 2011
Gutsfull wrote:
<quoted text>
Sorry guys - I had a Big Mac for lunch today. And it was yummy!
Peasant!

oops sorry........Pleasant?

Since: May 11

Christchurch, New Zealand

#7 Jun 13, 2011
hinamanu wrote:
I don't make it a habit to use US fast food est's
But every now and again a boss burger just fills the spot.
The Kiwi burgers were best. Anyone still find them?
I avoided kiwi burgers for the simple fact that i got told it had kiwi in it -.- at the age of 6 gullible gullible.

Happy meal? the ease of associating food with emotions at such a young age? Mc donald's has a well established R&D so they know exactly what they're doing to which target audience and so on. They try and come accross as ethical as possible but if you look into the type of market research they use and the types of MIS/MIS they use it is evident and deliberate in what they are doing. the main goal for them is to cover all target markets (nothing wrong with that right?) but we have to look into where mc donalds originates from (what country) and the impact that these types of foods have had in its originating country.

Also we must know that the founder of mcdonalds, Ray Krok disassociates himself from what we believe his primary business is; and its not the fast food business, he states that first off his business is in real estate or the areas where his businesses are located. The initial concept of the fast food part was meant to be thought of as being a globally, transferrable, universal, fast food business which later then became a franchise. As we know they would have found this to be quite untrue for cultural and religious regions such as India who have a religion who do not eat beef, do not eat meat (80% of the worlds vegetarians are in India) and sales in Japan were not as high despite the population.

The quote "act globally, think locally" was the tactic for mc donalds in these countries. Japan has teriyaki sauce in their burgers india has eggitarian meals butter chicken burgers roti wraps ice creams etc.

Locally speaking so far what we can see is (EMS= Estimated market segment- they know who thier target market is, i am estimating the target market therefore it is a segment)

Happy meal= Children up to 9 years old. Encourages grandparents to take them to mc donalds as young children can be quite materialistic and will ask for the same thing if it had an associated positive memory linked with it.

Weight watchers option= Women with active lifestyles and the health conscious
Regular menu= 10-40 years old working, middle class, lower.

Mc Cafe= Targeting the cafe culture or the middle aged working class
Fried chicken= used to give customers who were going to KFC a closer/convenient choice as real estate is the main focus.

Boss burger= deliberately masculine an older version of advertising to men.... err not enough space...

Angus (a little bit fancy)= used to try and bring in the middle upper class as it looks much more appealing even a breakfast menu.

Drive thru= for those who like the food but would not be caught dead in mcdonalds or just people who dislike screaming kids who run around or the site of all the results of regular mc donald eaters waiting in the queue

Double drive thru= giving people the idea that the service is afster and that you can consume faster after all you're a busy person right?

24 hours= eat whatever time of the night you like consume until your arteries are blocked of the mc donalds lovelies =)

Your one stop shop for americana.

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