Chris Tolles: Daily deal sites are paying top dollar for clicks around local. Itís a huge windfall for us that these guys have driven up the prices for local search inventory. Our approach is monetizing our content through third party advertisers, be those traditional display ads or cost per click networks. So, I see content sites like ours as a channel, or a marketing partner for daily deals revenue. We are competing more against different approaches (such as going to television or targeting behaviorally) for ad dollars, rather than against other local players. We are compelling because we can take an ad and easily localize that ad in a single place to a wide set of audiences. It is more likely that the ad agency looking for local inventory is going to buy placement on both Topix and Patch (and local newspaper sites for that matter) if itís easy, instead of doing a bake off between us. Deciding to focus on local is a win for us and our approach....Enjoy.
I don't know what he means by daily deal sites but as for paying top dollar for clicks around local, the content on his local forums needs a whole lot of questioning and exposure. Way too many lives are being destroyed and harmed on his local forums, there are serious issues with the moderation, and there is no way, the destruction of American lives should be a source of revenue for anyone, not for advertisers, not for Tolles.
Advertisers are being misled by Topix Media Kit, which is full of lies and has the nerve to make claim:
Topix is the leading news site for women
The existence of a Topix.com AND a Topix.net , brings questions into play as to how accurate the Topix page-view numbers are.
Over and over again in the interview Tolles talks about monitizing content, yet to him, there are absolutely no distinguishers between good and bad content, in fact he encourages libel and bullying.
Chris Tolles: We here at Topix are champions of free speech and will cheerfully enable anonymous insults and salacious gossip.
Don't criticize him though! Its not even a question, that he himself uses his site to bully critics, as is happening on the thread where he made the above statement.
Our Stance: RE: WPSD Local 6 Story on Topix
The use of his site to bully critics and political figures, brings into question how much of this is intent. As it currently exists, Topix is a vehicle for slander the likes of which was never before, the most dangerous site on the Internet. But don't think that means Free, there is as much censorship and attempts at control on Topix as an authoritarian dictatorship, and
"not a journalist in sight. Tolles thinks it just might be the future of news."