Pasta maker Barilla plans "inclusive"...

Pasta maker Barilla plans "inclusive" TV ads after anti-gay remarks

There are 11 comments on the Reuters story from Nov 5, 2013, titled Pasta maker Barilla plans "inclusive" TV ads after anti-gay remarks. In it, Reuters reports that:

Italian pasta maker Barilla has reacted to the global storm caused by its chairman's comments that he would never use a gay family in his advertising by saying it planned to make the company more diverse and run a more inclusive TV ad campaign.

Join the discussion below, or Read more at Reuters.

“Equality First”

Since: Jan 09

Location hidden

#1 Nov 5, 2013
You cannot un-ring a bell, but I suppose if you spend millions trying, you can maybe get people to forget it rang.
Gus

Cambridge, MA

#2 Nov 5, 2013
I no longer support Barilla and refuse to buy anymore of their pasta.

Since: Feb 10

Woodstock, Illinois

#3 Nov 5, 2013
This is actually a great step. To think that a company CEO is learning that he cannot make bigoted and hateful remarks without experiencing a backlash. What a great example for others.

I hope they continue to expand their level of equality within their company, then I will be happy to again purchase their product, but they will have to prove themselves before they can earn back that business from me and my family.

Since: Feb 10

Woodstock, Illinois

#4 Nov 5, 2013
Gus wrote:
I no longer support Barilla and refuse to buy anymore of their pasta.
Just like that friend who took a while to come around after you came out, so should we be willing to forgive a company when they realize the error of their ways and make amends.
Ruckus

Netherlands

#6 Nov 5, 2013
Great, now they'll have an ad with two [email protected] sharing a strand of spaghetti. Just what people want to see. NOT!

Since: Apr 09

Location hidden

#7 Nov 5, 2013
Ruckus wrote:
Great, now they'll have an ad with two [email protected] sharing a strand of spaghetti. Just what people want to see. NOT!
And yet, there you are, already fantasizing about it...

“Equality marches on! ”

Since: Apr 08

Location hidden

#8 Nov 5, 2013
Ruckus wrote:
Great, now they'll have an ad with two [email protected] sharing a strand of spaghetti. Just what people want to see. NOT!
Well, start a boycott in Romania. Come on be an activist! Write letters to the Romanian television stations/publications.
Chance

Grove City, PA

#9 Nov 5, 2013
They are blowing it. They had a chance to be Chick-Fil-A'd and get an uptick in business, but they are caving to pressure. No balls, no support from me.
Not a Chance

San Lorenzo, CA

#10 Nov 5, 2013
Chance wrote:
They are blowing it. They had a chance to be Chick-Fil-A'd and get an uptick in business, but they are caving to pressure. No balls, no support from me.
Oh no! How will they ever survive without your support? You're obviously both stupid and bigoted. Let me guess...you also call yourself a Christian?

Since: Jul 09

Indy/Philly/Toronto

#11 Nov 5, 2013
Just shows how much bigotry AND greed there is in the world.
Do the right thing only after you start losing money.
What a hypocrite.

Since: Feb 10

Woodstock, Illinois

#12 Nov 6, 2013
mark in Toronto wrote:
Just shows how much bigotry AND greed there is in the world.
Do the right thing only after you start losing money.
What a hypocrite.
Don't forget that the purpose of a boycott is to encourage change. If there is no reward for that change, then a boycott would be ineffectual. Give them a chance to prove themselves worthy, then support them again if they do.

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