Their holy war against the Republican heretics in New York did end rather anemically, but it failed less because of NOM's ability to write a check, but due to a short supply of mercenaries willing to play the role of true believer for what they were legally able to offer. Buying a candidate is a lot harder to do than buying an answer to a ballot question, especially when the limits on contributions to a candidate are a hell of a lot less than what it takes for one to win. NOM's contribution would be sizable, but not nearly enough to run an actual campaign and came with no guarantee that their blessings for their holy cause would bring in the rest. Few takers.Actually, I don't believe they lived up to their promises to help defeat Republicans who voted against them. And they've made smaller threats against recent defectors.
I find it fascinating that they still call themselves non-partisan, but they focus on Republican candidates. If they were non-partisan and they had the resources, they would attack ALL legislators who voted against their wishes. But their real goal is only to keep the Republicans in-line, because they know they've lost the larger fight.
Even their donors must see the foolishness of using resources to attack only members of their preferred party. It's a great way to throw elections to the opposition party.
The only thing NOM has left is their fear of being outed.
NOM is the keeper of some really big dirty little secrets, secrets that get dirtier by the day, those whose secret that they have been keeping are going to have to keep paying them for their safe keeping. I imagine that a number of the few sources they are really protecting have secretly spent more on this one anti-gay cause than the owners of Chik-fil-A did on all their pet evil projects over the years. The Cathy's were more or less forgiven, because they were open about their bigotry and their actual customer base more or less agreed with them. NOM's appeal has always been to the more or less closeted bigots who will continue to pony up to stay there. The only thing that those in on the secret of who they have the dirt on has to fear at this point is what they know will happen when the walls get removed around the door they've guarding. The BEST case scenario is they are out of a job and have a serious resume killer to plan their futures around. Who they are hiding in their closet is only the first question, the answer to the second question, what are they doing in there, has at least some potential of being criminal.