The "Edge" servers cannot sustain all the closet case homophobes chasing that pic down at that same time.Open the article and the picture says it all...his underwear.
Ignore that directive unless your surname begins with the letters A through D, until 9pm, EST, then from E to H until 10pm, EST, and so on.
If you closet cases make yourselves wait often the sexual thrill will be all the sweeter. Or so I've heard.(Although actually the photo is not all that great.)