The marketing of an underdawg

The marketing of an underdawg

There are 2 comments on the The Indianapolis Star story from Mar 23, 2007, titled The marketing of an underdawg. In it, The Indianapolis Star reports that:

Diana Dunn's Monday lunch break included a "must" stop at Follett's Bookstore on the campus of Butler University.

Join the discussion below, or Read more at The Indianapolis Star.


United States

#1 Mar 23, 2007
It's always IU, Purdue, or Notre Dame! Where is the Butler stuff? How about the Ball State stuff? Oh wait....about Ball would need a prison jumpsuit instead of jerseys for their athletes...

Martinsville, IN

#2 Mar 23, 2007
Butler stuff won't be so "hot" now. Indiana fans of all sports are notoriously bandwagon.

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