The marketing of an underdawg

Diana Dunn's Monday lunch break included a "must" stop at Follett's Bookstore on the campus of Butler University. Full Story
Complainer

United States

#1 Mar 23, 2007
It's always IU, Purdue, or Notre Dame! Where is the Butler stuff? How about the Ball State stuff? Oh wait....about Ball State....you would need a prison jumpsuit instead of jerseys for their athletes...
Riiiiiiiiight

Indianapolis, IN

#2 Mar 23, 2007
Butler stuff won't be so "hot" now. Indiana fans of all sports are notoriously bandwagon.

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