We're willing to let you in on the most important truth of the universe, that will save you from an eternity of torture, and give you a path to eternal happiness. And if that doesn't do it for you, FREE GUNS!Men out in Kentucky view hunting and guns about as equal to sports, it's very important to them.
To them, offering to raffle off 25 guns is equivalent to a church raffling off Super bowl tickets.
This is just one of the more unusual examples of religion luring people in with something other than what they are actually selling. I'm a lot more disgusted with Veggie Tales and the like.