One problem with that is that the longer Jr fiddles around, the less value he offers to sponsors and the weaker his marketing support becomes. Sponsors want winners, or at least players who actually try to score a point now and then. They want someone who's attitude reflects a positive message, that of a winner, to the potential customer. The last season with DEI and now this season with HMS are clear indicator's that Jr does not have his heart in the game, which is perceived as him being a quitter that can't focus on the task at hand. This is not the image a sponsor is looking for when they look to find a sports star to endorse their products. If Jr doesn't get focused and start to show the sponsors that he's competitive, they will soon move on to other sports stars who portray the winning image they want consumers to associate with their product.<quoted text>
Hold on there Hoss...
Why do you think some guys always get rides year after year?
Richard Childress is like family to Dale Jr. Dale Jr. brings a lot of marketing support for RCR, who frankly would not mind having Jr. in the fold considering his ability to draw sponsor money.
I remember, when he was leaving DEI, many of his fans insisted that BUD would never sponsor another driver so if a deal was not made to move BUD with Bug, there would be no BUD car on the track. Well, seems to me the BUD car is still there, painted much as it was when Jr drove it, but with a different number on the door and a different driver behind the wheel. By the way, the BUD car (with the new driver) has been seen in Victory Lane twice this season, do you think BUD is crying in their porridge that they aren't sponsoring Jr anymore? Jr is in the garage more than he's in the winners circle. BUD would rather be sponsoring a winner and have a truly competitive driver on their billboard. That sells product more than the image of a car on the rack in the garage and yet another stumbling hillbilly interview with a driver that can't seem to focus long enough to finish a race.