Office Depot pulling NASCAR sponsorship from Stewart-Haasa

Sep 2, 2012 Full story: AutoWeek 12

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“RaiderNation of Domination”

Since: May 07

Some West Texas County

#1 Sep 3, 2012
I wish they would just admit that they were not happy with the helmet throwing stunt rather than just cover it up with the business side of things.
Inquiring Mind

Quakertown, PA

#2 Sep 3, 2012
TexasRaider wrote:
I wish they would just admit that they were not happy with the helmet throwing stunt rather than just cover it up with the business side of things.
It had nothing to with that, these things are well thought out in advance. They said they weren't returning as a primary sponsor. They may still be a secondary or partial sponsor.
Ford Man

Midlothian, TX

#3 Sep 3, 2012
Inquiring Mind wrote:
<quoted text>
It had nothing to with that, these things are well thought out in advance. They said they weren't returning as a primary sponsor. They may still be a secondary or partial sponsor.
It's called cover up. They didn't want to admit that they thought he set a bad example. Whether or not it really had anything to do with it or not is beyond me. It is kind of coinsidental that it happened a week after the incident and it could've helped make a final decision.

Businesses invest in nascar sponsorships in hope that they can reach out to the nascar fan base to gain customers for their business. Stewart is a profitable driver and has a large fan base (that I am NOT a part of) so they felt he was a good investment. It could be that they still want to partially sponser him because he might've helped them gain profit, but dont' want to sponsor full time because they didn't agree with his actions after a wreck. I dont' know any of this for certain, but I know that there is a world outside of the media and things do happen that we don't hear about.
acrim

Manhattan Beach, CA

#4 Sep 4, 2012
This will be the norm going forward. The A$$CAR scam is grinding to an halt, and most sponsors are smart enough to know that they are wasting their money on this ponzi scheme.
duh huh

Vienna, VA

#5 Sep 4, 2012
Oh come on they new what they got when they sign heem up. I keep telling people Fat Tony is not himself when he's hungry. Everybody knows before/during/after he goes thru these cheeseburger withdrawls. It's no secret.
Inquiring Mind

Quakertown, PA

#6 Sep 4, 2012
Ford Man wrote:
<quoted text>It's called cover up. They didn't want to admit that they thought he set a bad example. Whether or not it really had anything to do with it or not is beyond me. It is kind of coinsidental that it happened a week after the incident and it could've helped make a final decision.

Businesses invest in nascar sponsorships in hope that they can reach out to the nascar fan base to gain customers for their business. Stewart is a profitable driver and has a large fan base (that I am NOT a part of) so they felt he was a good investment. It could be that they still want to partially sponser him because he might've helped them gain profit, but dont' want to sponsor full time because they didn't agree with his actions after a wreck. I dont' know any of this for certain, but I know that there is a world outside of the media and things do happen that we don't hear about.
Sorry, don't agree. Office Depot knew what they were getting in Tony Stewart and signed on. He's got them plenty of eyeballs and that's what sells. Nascar, track owners, TV broadcasters, and advertisers love this stuff. It's not on the same level as the Busch brothers. It's just a money issue.
acrim

Manhattan Beach, CA

#7 Sep 6, 2012
sponsors are catching on to the A$$CAR scam and marketing ponzi scheme by the Drunken Baby Whale France and Fat Helton.
Inquiring Mind

Quakertown, PA

#8 Sep 6, 2012
acrim wrote:
sponsors are catching on to the A$$CAR scam and marketing ponzi scheme by the Drunken Baby Whale France and Fat Helton.
Umad bro?
barr

Temperance, MI

#9 Sep 6, 2012
Companies are getting more pressure from investors (wall street). They want bigger profits. For the most part NASCAR is a waste if money. CEO's and their friends like the freebies they get at stockholder expense. Thats why they sponsor teams.

Since: May 12

Location hidden

#10 Sep 7, 2012
barr wrote:
Companies are getting more pressure from investors (wall street). They want bigger profits. For the most part NASCAR is a waste if money. CEO's and their friends like the freebies they get at stockholder expense. Thats why they sponsor teams.
NASCAR can build brands, but it's hard to justify escalating costs for established brands that get little lift from nascars demographics...Pepsi, coke and others make sense being in NASCAR. Officedepot, not so much...
WWE CRASHCAR 2012

Trumbull, CT

#11 Sep 8, 2012
Jusy_Sayn wrote:
<quoted text>
NASCAR can build brands, but it's hard to justify escalating costs for established brands that get little lift from nascars demographics...Pepsi, coke and others make sense being in NASCAR. Officedepot, not so much...
Good post!
Company Man

Lawrenceville, GA

#13 Sep 9, 2012
TexasRaider wrote:
I wish they would just admit that they were not happy with the helmet throwing stunt rather than just cover it up with the business side of things.
Yep, I get all my office supplies at Office Depot now that they dropped Tony. Throwing a helmet at a co-worker in most Companies would get you fired. Office Depot fired Tony.

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