Faltering economy shakes up NASCAR
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#1 Nov 18, 2008
Jenna Fryer's article is little hard to swallow. Yes, the economy has put pressure on sponsors who have looked to NASCAR and its teams as the most reliable sports marketing investment in the "endorsement economy". But to suggest that the challenges facing every business in this is country due to our real estate and banking melt down is because NASCAR hasn't enacted some form of "welfare" to safeguard their business marketing budgets from tough economic times only shows that Ms. Fryer's understanding of the sport she reports on is wowfully lacking the elementary building blocks of sponsorship's role in funding racing as entertainment and a marketing tool.
The Big Three have enough evidence that welfare (union pensions/healthcare) have masked way too long the substandard product performance and competitveness of the US auto industry in virtually every category.
If NASCAR in this environment faces challenges, it is not because a welfare plan as Ms. Fryer suggests hasn't been instigated, it is because racing has always been about wining. If welfare is her solution to less than winning standards, Ms. Fryer would be well served to lecture the newspaper industry on it's responsivness (read lack there of) to the competiton for news delivery and relavance in a digital age.
Success is about accepting the challenge at the moment and putting 100% into winning..not some throwback to an earlier period where extra credit regardless of outcome is guaranteed.
Performance on the track or off, like good reporting, is the safeguard against economic meltdowns. Let's not look to the bailout on this one.
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