Sponsorship dries up for top NASCAR stars

Sep 17, 2010 | Posted by: roboblogger | Full story: NewsOn6 Tulsa

For sale: Prime real estate on the hood of cars driven by former Cup champions Tony Stewart and Jeff Gordon.

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21 - 27 of 27 Comments Last updated Sep 19, 2010
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“Smokennnnn!!!!”

Since: Jul 09

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#22
Sep 18, 2010
 
Darcie wrote:
I'm surprised we haven't heard about Mobil 1 for Tony. It's been written on Jayski that Tony will have them as his second sponsor.
Heck, Jeff Gordon doesn't have a full sponsor yet.
You know what the problem is? Nascar and their exclusivity contracts. ATT has money and a willingness to sponsor a car, but Nascar won't allow it because of Sprint. Same for Verizon. And, it's also the same thing for fuel companies and tire companies. Because Nascar has exclusivity clauses, it prevents teams from accepting sponsor dollars from them. Brian France and Mike Helton needs to get off their penguin butts and realize that if teams don't have sponsors, they won't have Nascar. The Feds have stopped tobacco companies from advertising so that's one area that can't be tapped. And then you have owners who have some sort of God complex and won't have an alcohol sponsorship. I just bet if things get bad enough, even old Joe Gibbs might have to accept money from a beer company.
The big dogs will always hook up with somebody. Tony and Jeff will be covered in the hood next year...
Darcie

Ripon, WI

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#23
Sep 19, 2010
 
Cleo wrote:
<quoted text>
You're so right, Darcie..exclusivity and being the "official" whatever of Nascar, or Nascar taking away sponsors from Teams for their Series-Camping World Truck Series.
Then, you have companies that are looking at what exactly are they getting for their dollar. Television viewship is down, attendance is down on the track, and a bidding war has been brewing for the past few years between the MegaTeams when they steal each other's sponsors. Why pay $25 million a year with Roush when I can my advertising from another team for $15 million?(Example people..don't know what the actual costs are just saying.)
You're totally right, Cleo. Here's another problem----you have sponsors that see ESPN ignores teams that aren't the 88, 48, 24, 14' and a few others, and they probably feel they don't get their money's worth if their cars are never shown.
As for the not having God in your life, you know darn well that's not what I meant. But you have to admit that refusing millions of dollars in support just because you're anti-alcohol for religious reasons is fiscally silly. No team owner, in this economic environment, can afford to do this.

“smokes~ mojo”

Since: Dec 06

kepin' the ears on the big dog

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#24
Sep 19, 2010
 

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well they need to rethink their sponsorships
Alot of teams do not sponsors that only want to sponsor certain races or certain regions of the country.(Nascar want an 1/2 of the races commitment)and that is alot of money for a sponsor that is only a regional name. By that I mean only has locations in limited cities or regions nascar goes to. So it is a waste to put advertising dollars in bristol if all your locations are on west coast. they need to come up with smaller race packages and rethin the exclusive things.

“smokes~ mojo”

Since: Dec 06

kepin' the ears on the big dog

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#25
Sep 19, 2010
 
* want sponsors...
Darcie

Mukwonago, WI

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#26
Sep 19, 2010
 
ruttrosmokesmojo wrote:
well they need to rethink their sponsorships
Alot of teams do not sponsors that only want to sponsor certain races or certain regions of the country.(Nascar want an 1/2 of the races commitment)and that is alot of money for a sponsor that is only a regional name. By that I mean only has locations in limited cities or regions nascar goes to. So it is a waste to put advertising dollars in bristol if all your locations are on west coast. they need to come up with smaller race packages and rethin the exclusive things.
I understand what you're saying, but there are some races that are sponsored by products I've never heard of, such as that Hellofagood brand. Also, maybe a regional product might be able to get into different regions if they're seen in Nascar.
Nicki

Knox, IN

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#27
Sep 19, 2010
 
Race sponsorship is different than car sponsorship.

A company can sponsor one race if it chooses - it is a rather large expense, from what I understand, but it results in the entire race being named after the company (or the product, whatever.)

Car (or driver) sponsorship means sponsoring that particular car or driver, not the race itself. The company will be on the car.

I'm still trying to learn how sponsorships work, but I would imagine that an agreement could be put into place for a company to sponsor a specific car for just one race... it would be up to the team owner and the company reps to work the contract out.

“smokes~ mojo”

Since: Dec 06

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#28
Sep 19, 2010
 

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Yes it is purfect if you want to expand your business to other parts of the country.

But if that is not a goal it makes it less appealing to spend thse kind of bucks,if the majority of the people live in the wrong part of the country to buy your product.

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