Free Cinco de Mayo 5K/10K Run in Montebello Sunday, May 6
Free Cinco de Mayo 5K/10K Run in Montebello Sunday, May 6, 6am-2pm This free event to promote an active and healthy lifestyle will include a 5K and 10K race through Montebello streets, and a four-hour festival with music, games, and rides. The event is being supported by radio stations KSSE 107.1, KDLD 103.1 and KLYY 97.5. Entrance into race and festival is free. Minors must have parent or legal guardian consent to enter the race.Full Story
#1 May 6, 2012
What a great event! And
It was all paid for by sponsors... Good
Something positive in the city.
I'm worried about the future come
#3 May 11, 2012
I agree! I didn't cost the city a penny and it was for a good cause, Props to the Culture and Recreation Commissioners that recommended this event and moved it forward! We need more positive events in this community.
“Hilltop Park Above All”
Since: Sep 08
#4 May 11, 2012
I think that this might be the first and last cinco de mayo event that these radio stations do an event in Montebello. While the staff was helpful, the city council's frosty reception of the proposal, the city's completely ignoring the event on its website, and complete refusal to advertise it was disheartening to the promoters.
As near as I can tell, there were a supposedly a few posters put up by the promoters, none of which I actually saw, and promotion on the Spanish language radio stations, and that was it for advertising. The only newspaper I saw it in was the Comet two days before the event.
According to city staff, the council wouldn't allow staff wave a single fee or a single permit. I think only stubborn insistence that the radio stations wanted to do something for Montebello made this event happen. The promoters originally planned a much larger event, with many bands in different parts of the city, free booths for non-profit and public service organizations, more free activities for children, bigger prizes and more freebies for the runners, but most of that had to be cancelled because of the unanticipated expenses from the city.
They thought, naively, that if they were going to throw a regional event that might have attracted thousands of visitors to Montebello, that the city would try to help them make it as successful as possible. They obviously don't know Montebello.
#5 May 13, 2012
Absolutely , and it's a shame the city didn't help promote and waive some fees,
Love to see back
#6 May 13, 2012
The above thinking is precisely why this city has been irresponsibly operating a deficit for years and on the verge of insolvency. Events like 5K's are fund raisers which promote awareness. Registration fees cause people to invest themselves in the cause while raising funding to further the non-profits efforts. If the organizers would have charged the customary registration, there would have been plenty of funds to pay for the fees required by the city to cover it's expenses for coordinating street closures and providing adequate safety personnel, plus funds raised for the non-profit to make a greater impact.
Please promote fiscal responsibility in all aspects of the city's operations. The city has been bled dry by fiscal irresponsibility and cannot afford to bleed another drop.
I don't mean to be disagreeable; this is a matter if survival for the city.
Did the Wiseguys donate their talents to the event?
“Hilltop Park Above All”
Since: Sep 08
#7 May 13, 2012
Cities are not supposed to be in the business to make money. They are supposed to provide a residential and business environment that allows free enterprise to generate income, taxes, and good will. The NET income to the city should be more than the immediate municipal expenses for the event if sufficient people attend the event.
The idea that every penny spent by a city should be immediately paid for is counter to all reasonable modern municipal planning concepts. If, for example, by spending $50,000 in municipal services $500,000 in local spending is generated, with the city getting its share down the line in revenue sharing and sales taxes, then that is what should be done.
With very little promotion or advertisement, this event was probably not going to be a major money maker. Does anyone know how many people registered for the 5 and 10k runs? As I didn't attend, I don't even know if there were or were not registration fees for the runs. Can anyone who attended give any information on the approximate numbers of people in the two runs?
#8 May 13, 2012
Stinko de Mayo. Does that mean the mayonnaise went bad?
#9 May 13, 2012
The info I heard while asking
The organizers was a combined 3000 runners I believe 1200 and 1700 or
So, more In the 5k the concert part was poorly attended
#10 May 13, 2012
I was at the City Council meetings where this event was discussed. I also spoke with the promoter who provided me with a copy of his presentation materials.
This event was proposed by Entravision Communication Corporation which operates several Spanish language radio stations in the Los Angeles area. Entravision was looking for a host city with the hope of turning this 5/10 K race into an annual event. Entravision wanted to host an event that was free of charge to participants.
The City of Montebello was not involved in the planning of this event.
Originally,the promoters asked the City to waive some of the fees and proposed a budget of $81,000. The reason given for the waiver request was the event itself would generate a total media value of $337,500. The event was also expected to boost local sales tax revenues by attracting a large crowd.
In the interest of "fiscal responsibility" the City Council denied the fee waivers and Entravision ended up paying all of the fees. As far as I know, the City of Montebello did not lose any money on this event.
For the record, I have attended every City of Montebello budget presentation since 2009.
You can view photos of the Montebello event at Super Estrella 107.1 here:
#11 May 14, 2012
Thank you for distilling the record. I commend city leaders who made sure the city limited its role to coordinating street closures and providing adequate safety personnel and resources, and ensuring that the event organizers did not unduly financially burden the city.
This model deserves commendation and should serve as the model for all of the city' activities. As evidenced by California's $16 billion deficit, fiscal responsibility is the highest order now and for years ahead. The days of fee waivers and incurring undue financial costs must be unequivocally and immediately shed and repudiated.
There are innumerable causes which are worthy of funding and the public's support. At present, the city cannot responsibly financially support them, for it must now determine how it will support itself. And your, the public's, support is required to make possible the city's survival.
#12 May 14, 2012
Your welcome Prudence.
I've confirmed with the City of Montebello that the band, "The Montebello Wiseguys" did not play during the Cinco de Mayo event. The Spanish language radio stations provided their own entertainment.
#13 May 14, 2012
Gonna say I don't remember being graced with the presence
The almighty official Montebello band
#14 Jan 31, 2013
Is there going to be an event on 2013? Where can I find out? We really enjoyed running it with the whole family on 2012 :)
#15 Feb 1, 2013
Call city hall but im
Pretty sure there will be
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