Jackson sent a memo to MTV requesting that VJs refer to him as The King of Pop in 1991. He was still the biggest star in music and the network owed him a debt of gratitude, so they went along with it.Michael the king of all music and entertainment
This happened just before the launch of “Black or White,” and any network that would show the 11-minute video had to agree to this request.
MTV VJs were required to call him The King of Pop at least twice a week and had to note when they did it, in case Jackson requested clips. Some hosts had to re-tape entire shows to work in the new nickname.
Michael called me one day and said,“I want to have a nickname, like ‘The Boss’ or ‘The King.’” I said,“Well, Bruce Springsteen is ‘The Boss,’ and Elvis Presley is ‘The King.’ You can’t be the King because you’ll never live it down. The press will rip you apart.” But Michael would not let this go. He hired his own personal publicist, Bob Jones. And one day, Bob issued a press release announcing that Michael Jackson was the King of Pop. Michael went rogue on us.