Report: KABC to air infomercials in afternoon drive-time

Don Barrett reported on LARadio.com Monday that longtime talk station KABC will be turning over part of its afternoon drive-time programming to paid programming - also known as infomercials.

[Katie-Los Angeles]

KABC already runs financial-oriented programming on the weekends (such as Bob Brinker). Is LA so short of local radio talent that we have infomercials on the weekends?

I think the story on The Wave is just that--a story. Considering that the source is a former KOST program director.... Besides, it wouldn't surprise me if the holiday music started early, as some stores ALREADY have Christmas merchandise out.