'SNL,' Pepsi's MacGruber ads blow up format to avert financial ...

The first one last weekend was subtle. Maybe you noticed it was running in an ad break, maybe not. Full Story
Wow

Chicago, IL

#1 Feb 7, 2009
You actually think Macgruber has integrity? It is not exactly Schindlers list. Put down the crack pipe?
Abbie

United States

#2 Feb 7, 2009
I thought the ads were really funny. If we're going to have to watch ads, they might as well make fun of themselves.
Tobin

Lawrence, KS

#3 Feb 7, 2009
It reminds me of the episode of the canceled Studio 60 where they wrestled with putting billboards with ads in the city scene of the set. Who knows we might see a Pepsi logo in the Grand Central set on SNL eventually.. maybe logos creeping on the leds?
Kidvidkid

Chicago, IL

#4 Feb 7, 2009
One of SNL's more pointless recurring routines, and therefore one of Pepsi's more pointless ads.

Amazingly, I even prefer their subverting of Dylan.
Bankrupt Trib

Champaign, IL

#5 Feb 7, 2009
drudge is reporting that trib co. is cutting more editorial

why isn't this in your column?
Daniel M

Chicago, IL

#6 Feb 7, 2009
Because (a) Drudge is a rumor mongering hack and (b) why would a Trib writer report on a mere rumor about his own company unless he feels like getting his walking papers? This isn't exactly Watergate so there's not really an ethical dilemma presented by waiting until the issue develops further.
Bankrupt Trib wrote:
drudge is reporting that trib co. is cutting more editorial
why isn't this in your column?
Griff

Rock Island, IL

#7 Feb 7, 2009
Dude! you need yer Ol' lady to Gnarfle the Garthok for ya.
Pat

Mauldin, SC

#8 Feb 8, 2009
Back to the subject, I thought the ads were stupidly violent, and violently stupid.
Andiejo

Southfield, MI

#9 Feb 8, 2009
For me, I thought, wow, I can't believe Richard Dean Anderson is in a Pepsi commercial. How the heck did they pull that off? Since I don't watch SNL and haven't for years, I had no idea that McGruber was/is a SNL character until I read this column.
Ryan

La Grange Park, IL

#10 Feb 8, 2009
I believe it was also spelled, "Pepsuber," and not, "Pepsuder."

Since: Nov 07

Morton Grove, IL

#11 Feb 8, 2009
This is pretty low on the product placement radar. Go watch an episode of the Biggest Loser for a much more blatant sponsor pug.
Tom

Kihei, HI

#12 Feb 8, 2009
SNL has become the most unwatchable piece of crap on television. Nothing cutting edge about it.
Week after week they open with some painfully long and unfunny political crap. The following segments seem as if the performers are just going through the motions.
Guest hosts are becoming more and more obscure. Heaven help us when they get some stiff athlete to host. And, the musical guests provide time for bathroom breaks.
Any bets on how long it is before John Goodman hosts for another lame time?

Since: Feb 09

Wheaton, IL

#13 Feb 19, 2009
A better example of blatant, but funny ad placement is on the show "10 Items or Less" on TBS. They work into theirconversations a barefaced endorsement of a product at their grocery store and go on for what seems to be several minutes cheering it's benefits.
But, they are so obvious and outlandish about it, who really cares? We're entertained. For example I now know that Glade's new Fabric & Air Odor Eliminator was also a good body spray when you smell like overripe cheese.

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