#1 May 25, 2010
These products are not assigning value to something that isn't tangible. These contracts are based on an actual economic number (box office receipts) that is widely accepted within the industry, and used contractually in support of many revenue streams (theater revenue from distributors, merchandising, PPV, cable, DVD and blue ray sales, international distribution, talent compensation, etc.).
In addition, these products will allow those who have an equity stake in a movie release (film financiers, studio distribution and advertising campaigns, theater chains, promotion and merchandising, downstream distribution revenue like PPV, cable, DVD and blue-ray sales) an opportunity to "hedge" their movie exposure in an exchange-traded, centrally-cleared, federally-regulated, transparent marketplace.
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