Sky News: Hogan talks tourism

Comedian Paul Hogan, who fronted some of Australia's most successful tourism campaigns, says a more cheerful approach is needed to lure visitors.

[pulp fiction]

the G'day mate and that stupid shrimp on the barbie approach wont work either,it had its time some sophistication is needed,no one is interested to come here and see crocodile dundee.as for where the bloody hell are you, that was totally ridiculous and sounds desperate and needy like a guy that has'nt been out with a woman for 20 years.the problem is that australia does not offer tourists a reason to keep coming back a second and third time like cities new york, paris or greek islands.

[TBA]

Bazz Luhman's ads weren't very good either.
A fresh approach is certainly needed. Perhaps they could do some polls in relevant countries asking what they think about aus and would like to see here.