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1 - 5 of 5 Comments Last updated Oct 31, 2013
Mike

Goodlettsville, TN

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#1
Sep 10, 2010
 
I am a C.Ped. and I have a question that has really puzzled me. Why does it seem that Foot Leveler's are the preferred foot orthotic of Chiropractors?

I manufacture many kinds of functional and accommodative orthotics. Yet I only have a few clients that are DCs. I would really like to grow more business in the Chiropractic community. But, I need to know what factors you are looking for; and, what you want an orthotic to do for your patients as opposed to what a Podiatrist might want.

Thanks,
Mike Hosford
Aerial View

AOL

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#2
Sep 11, 2010
 
Mike wrote:
I am a C.Ped. and I have a question that has really puzzled me. Why does it seem that Foot Leveler's are the preferred foot orthotic of Chiropractors?
I manufacture many kinds of functional and accommodative orthotics. Yet I only have a few clients that are DCs. I would really like to grow more business in the Chiropractic community. But, I need to know what factors you are looking for; and, what you want an orthotic to do for your patients as opposed to what a Podiatrist might want.
Thanks,
Mike Hosford
Foot Levelers has a major foot hold in chiropractic. They've been around since the early 50's with Monte Greenawalt, D.C. as their founder. They spend tons of money for full page advertising in all the journals and they donate quite a bit of money to chiropractic schools and foundations.
They have a good product and I like them. But their products are different than what you can expect from podiatrists. Footlevelers do not directly address foot disorders such as bunions or hammertoes. They are spinal pelvic stabiliazers and shock absorbers which reduces joint stress. They also make sandal orthotics and products for women's shoes. They are not wet cast (plaster cast). The patient places each foot in a foam casting box.
You would also have to compete with their pricing which I think is very reasonable.
Mike

United States

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#3
Sep 11, 2010
 
Thank you for a very informative and insightful answer. Materials used in modern orthotics have really developed over the last few years. Especially with the advent of CAD CAM automated orthotic manufacture. We even have one orthotic material that has three different densities to offer a combination of control and cushion in different areas of the foot. But you are correct in saying that advertising and exposure in the chiropractic community has been lacking. Another thing that has developed due to improved technology is that orthotic pricing has become very competitive. Also, we accept cast from foam box, plaster, digital 3D scans, and any other medium that captures the foot shape in a neutral position- even wax. I don't have the budget to do the advertising you mentioned;so, I guess I'll just have to continue one on one marketing and try to spread the word. Thank you, Mike
staceybeck01

Ann Arbor, MI

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#4
Mar 28, 2013
 
I appreciate all the comments too! I will actually be taking my son to a foot orthotics here soon and was just wondering the something. http://www.cliniquedupied-footclinic.ca/en/or...
Jane

Salt Lake City, UT

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#7
Oct 31, 2013
 
I got some orthotics in Calgary and now my feet don't hurt when I walk. http://www.calgarypodiatrist.com/en/custom_or...

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