Kraft MilkBite Commercial Uses Multir...

Kraft MilkBite Commercial Uses Multiracial Stereotypes

Balancing Jane

Saint Louis, MO

#1 May 12, 2012
Hi everyone,
I am a white woman married to a black man and we have a biracial daughter. I wanted to share with you a campaign I started against Kraft MilkBite ads because of their damaging use of the tragic mulatto myth and their implication that interracial couples are not concerned with their children's well being.

The ads use a human-like MilkBite puppet named Mel, and the entire premise is that Mel is too confused about his identity to function because he's two things: milk and granola. They show Mel confronting his parents and chastising them for having him, trying to "pass" as milk on a date with a white (human) woman, and going on about how things shouldn't mix. The commercials make it clear that Mel's ingredients are a metaphor for race.

I started a petition and would really love more signatures, so if you agree, please sign and share.[url]http://www.change.o rg/petitions/tell-kraft-to-sto p-using-stereotypes-about-mult iracial-people[/url]

I also wrote an analysis of the ads here (and this is truly not a plug for my blog, I just wanted to give people the opportunity to read more about the campaign if they want to):[url]http://www.balancingj ut-biracialism-kraft-i.html[/u rl]

Tell me when this thread is updated:

Subscribe Now Add to my Tracker

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Interracial,Multiracial, Multiethnic, and Multicultural Discussions

Title Updated Last By Comments
News The family isn't sure who is behind the acts bu... May 19 Yankee Mic 1
Black women with slavery fantasy May 4 james7654 2
Do white men like girls with big butts (Aug '12) May 2 usmc95 130
News 'Undocumented' but inspiring (Nov '12) Apr 28 ONLYONETERM 177
Want to see a black guy with my wife (Jun '10) Apr 26 cuckoldhub 44
Black Men and White Girls (Nov '15) Apr 26 Wolfman Jenkins 4
News Mississippi man will close his RV park rather t... Apr 23 Simple 250