I held the ipad mini 3 hours ago and played with it for 10 minutes then came home and read your article and I have to say the title sums it up completely. I didn't want it when I held it. There was no lust factor. It actually felt worthless. I think a gadget like this can be too light in the hand. It didn't feel expensive. Actually it felt like a cheap toy. I cannot understand why anyone would want this thing especially when the full size ipad is right next to it in the Apple store.