New Nicorette ads underscore process ...

New Nicorette ads underscore process of kicking the habit

There are 2 comments on the Drug Store News story from Dec 9, 2009, titled New Nicorette ads underscore process of kicking the habit. In it, Drug Store News reports that:

PITTSBURGH GlaxoSmithKline on Monday unveiled a new advertising campaign supporting its smoking cessation franchise that will feature the tagline, a oeNicorette Makes Quitting Suck Less.a The $15 million ad campaign, according to a Forbes report, will run nationally through prime, cable and syndicated stations, on networks including ABC, CBS, NBC ...

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Ben

Philadelphia, PA

#1 Jan 22, 2010
MediaCurves.com conducted a study among 300 viewers of a new nicorette ad. Results found that nearly half of smokers (49%) were more likely to try to quit smoking after viewing the ad. The majority of viewers (80%) reported that the ad was extremely or somewhat effective, and more than one-third of smokers (34%) indicated that they would be more likely to use Nicorette gum to try to quit smoking
More in depth results can be seen at: http://www.mediacurves.com/Advertising/J7711-...
Harvey

Buffalo, NY

#2 Nov 28, 2012
Wow

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