New Nicorette ads underscore process of kicking the habit
PITTSBURGH GlaxoSmithKline on Monday unveiled a new advertising campaign supporting its smoking cessation franchise that will feature the tagline, a oeNicorette Makes Quitting Suck Less.a The $15 million ad campaign, according to a Forbes report, will run nationally through prime, cable and syndicated stations, on networks including ABC, CBS, NBC ...
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#1 Jan 22, 2010
MediaCurves.com conducted a study among 300 viewers of a new nicorette ad. Results found that nearly half of smokers (49%) were more likely to try to quit smoking after viewing the ad. The majority of viewers (80%) reported that the ad was extremely or somewhat effective, and more than one-third of smokers (34%) indicated that they would be more likely to use Nicorette gum to try to quit smoking
More in depth results can be seen at: http://www.mediacurves.com/Advertising/J7711-...
#2 Nov 28, 2012
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