Mouseprint could leave you screaming

Mouseprint could leave you screaming

There are 5 comments on the Chicago Tribune story from Oct 27, 2007, titled Mouseprint could leave you screaming. In it, Chicago Tribune reports that:

It's the catch, the loophole, the gotcha: It is mouseprint in advertising. Mouseprint is the fine type in print advertisements, seemingly so small only a mouse could read it.

Join the discussion below, or Read more at Chicago Tribune.


East Peoria, IL

#1 Oct 27, 2007
My favorite is the pitch that seems to make a comparison between the featured product and all its competitors. "Nothing works faster on your headache", for example. If you read that carefully, it implies that other products work just as fast, but not any faster. So is a pain reliever that's just as good as other pain relievers really what we think we're buying when we fall for that pitch?

Chicago, IL

#2 Oct 27, 2007
Yet the government watchdogs let these scams continue.

Chicago, IL

#3 Oct 27, 2007
Tom Waits: "The large print giveth and the small print taketh away." Step Right Up.....
Edgar Dworsky

Roslindale, MA

#4 Oct 28, 2007
The correct link for Mouse Print* is (no space or hyphen)


Chicago, IL

#5 Nov 1, 2007
99.25% is criminal no matter how unsecured the loan is!

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