More ads coming to TV, and TiVo isn't immune
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#1 Aug 3, 2009
"In a trial that ended last year in Huntsville, Ala., Comcast Corp. found viewers shown targeted ads watched them 38 percent longer than folks who got less-relevant commercials."
They were in the bathroom, making a snack, or putting their kids to bed. I do any of the above during commercials.
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