"The first is that their team has a chance to achieve everything it has not had, ever, from the conference championship to the Rose Bowl to the Top-10 ranking and all the accompanying prestige."

I don't exactly understand this sentence. It might have been a LONG time ago, but Cal has won the Pac 10, the Rose Bowl, even the national championship, and been ranked in the top 10. So that isn't quite "ever" but maybe close.