Dallas Cowboys were no easy assignment for 'Hard Knocks'
Turns out this season's Hard Knocks has been the hardest ever to produce. That's what NFL Films guru Steve Sabol was saying Friday over the phone.
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#1 Aug 30, 2008
Business as usual is right. the Cowboys are always surrounded by media and cameras. Hard Knocks is no different. Why would anyone expect the Cowboys ownership and coaches not to be more "media-saavy" than the average?
But Sabol knows the score. The ratings are no surprise. People (love the Cowboys or hate them)will watch no matter what.
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