Smart Technology in Retail Industry
Posted in the Dining Forum
Since: Jul 13
#1 Aug 15, 2013
Hi, here’s an article talking about new technology applied to retail industry. It seems will be a trend of using smart technology which can bring a huge change to us. And I think the main point is that the smart touch technology will enhance engagement with our customers! Here goes the article.
eBay recently commissioned Conlumino to explore what the future of shopping might look like over the next two years. All of the areas we have explored are rooted in the here and now: they are things retailers are looking at or, in some cases, are already employing.
These are interactive television, in-store technologies, augmented reality, image recognition, and smart devices.( Here’s the case study which share a same view point of this article. Visit: goo.gl/0iXVgM )
Just looking at these five new technologies as driving change in the way we shop, collectively these will be contributing around £2.4bn worth of sales to retail by the end of 2013. Perhaps even more significant is the total influence that new technologies will exert. Last year, we estimated that they contributed influenced retail sales worth £0.3bn; by the end of 2014 they will influence sales worth £9.1bn, some 2.7% of retail.
In the future what will matter more is an understanding all of the various ways in which a consumer engages with a retailer – basically the points at which a consumer 'touches' the retail brand. Some of these touch points may be direct sales channels, others will play a supportive role, but all will form part of a wider ecosystem which ultimately drives the top line.
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