Kraft's salad dressing fix: Shake up ...

Kraft's salad dressing fix: Shake up well

There are 55 comments on the Chicago Tribune story from Feb 19, 2008, titled Kraft's salad dressing fix: Shake up well. In it, Chicago Tribune reports that:

When Irene Rosenfeld takes the stage Tuesday at a big food industry confab in Florida , the Kraft Foods chief executive is expected to unveil one of the company's biggest brand reinventions in years: a ...

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Saint Paul, MN

#1 Feb 19, 2008
Kraft dressing has always been expensive for what I received. Just a bottle of soy bean oil and flavorless seasonings. I hope Kraft gets it right this time. My local grocer has house brands which taste better and are cheaper than Kraft's.
Just me

Chicago, IL

#2 Feb 19, 2008
Well they discontinued the CReamy Garlic dressing & made a garlic ranch version that sucks, but I guess its cheaper to flavor a ranch than to have a single flavor dressing?

Bring back Creamy Garlic!

Chicago, IL

#3 Feb 19, 2008
Bring back Miles Marsh!

Fort Lauderdale, FL

#4 Feb 19, 2008
just checked the fridge 5 salad dressings 4 made by kraft not sure what that tells me. wife likes kraft i guess as long as it's 1000 island i really don't care who makes it.

United States

#5 Feb 19, 2008
I like Newman's Own because they don't have as much high fructose corn syrup... Maybe Kraft should look into that! More natual ingredients there... Saves some calaries along the way, too...

West Monroe, LA

#6 Feb 19, 2008
Kraft should take advantage of its single pack dressing in boxes of 10 for salad to go or partner with Dole or fresh express for single serving salads to go next to their Oscar Meyer sandwiches.


#7 Feb 19, 2008
Sure wish Kraft, or any salad dressing company, would bring back the Creamy Garlic!

Park Ridge, IL

#8 Feb 19, 2008
Kraft should use the original flavor on Italian dressing that they changed 2 to 3 years ago, I'd buy it again!
Vulture Breath

Oak Park, IL

#9 Feb 19, 2008
I won't be buying any new or old Kraft dressings as long as they have high fructose corn syrup in them. I can spend the same amount of money and get a really high quality dressing with no HFCS. They can modernize the label and change the shape of the bottle till the cows come home, I ain't buying anything with HFCS.
MA Girl

Buffalo Grove, IL

#10 Feb 19, 2008
I hope the new dressings will be less sweet. I can't find a good bottled Italian dressing except for the packets of Good Seasoning.

Chicago, IL

#11 Feb 20, 2008
Amazing how sensitive consumers are to these kinds of issues. I like to buy when there are sales--period.

Haverhill, MA

#12 Feb 28, 2008
Kraft is the only salad dressing I have ever used. I really enjoy your creamy poppyseed dressing. Lately I am not able to find it in any of the supermarkets I have been to. I hope you can help me.

Austin, TX

#13 Feb 28, 2008
I buy anything on sale. I buy the smallest and use a coupon when possible. Sometimes its better to use red wine vinegar and add your own spices, you already have.

Houma, LA

#14 Mar 14, 2008
I love Kraft and would love to get more cents off coupons.

Sycamore, IL

#15 Mar 20, 2008
Bring back Creamy Garlic Replacement Suck I agree !!
Salad dressing is a market with good profit margins, Arnold said. "But the business is not strong on the top line."
Not when no one likes it the crap that you put on the shelf. Creamy Garlic was always my favorites.

Mount Laurel, NJ

#16 Apr 1, 2008
M Mazur

Chicago, IL

#17 May 4, 2008
Bring back creamy Garlic. I have been searching all over for a creamy GArlic.

Peabody, MA

#18 May 5, 2008
Don't like the new taste of Catalina, goes for everyone in the house. Won't buy it anymore. Oh well, it was a favorite!

Indianapolis, IN

#19 May 13, 2008
My family agrees with Anne from MA. The new Catalina simply is not good. I called to complain. Kraft sent me a coupon for a free bottle of dressing. Big deal. I want the old Catalina back. I have bought every bottle of old Catalina in NE Indiana. I will never buy the "New, Fresh Taste" crappy Catalina. This reminds me of the New Coke fiasco. Kraft has really screwed up. I can't wait for them to come out with a "New, Fresh Taste" Oreo. There will be blood in the streets.

Portland, OR

#20 May 15, 2008
Anne wrote:
Don't like the new taste of Catalina, goes for everyone in the house. Won't buy it anymore. Oh well, it was a favorite!
Just sat down to enjoy my salad and my Catalina tastes like rusty metal. So I ran to the fridge to check the date and it was not expired but I remeber I noticed a new packaging and as I checked the date I noticed it said something about new flavor. Who ever brainstormed this disaster should be checked to make sure they aren't working for wishbone. Its off my list and I am tossing my dinner in the can. Thanks Kraft. Smart up and at least offer a Catalina Clasic so you can keep some of your customers. Im hungry

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