First time there I was not too impressed by the number of choices or the flavor of the cupcakes, so I went back since they had just opened and might not have all the kinks ironed out. Display case was 70% empty but I still decided to wait my turn since they had about 4 people there ordering cakes.
Just as it became my turn to be helped the phone rang and the employee proceeded to help the person on the line even tho I had been there a good 8 minutes. I walked out and will never return.
Phone orders are never more important than the customers waiting IN your store.