Starbucks does not burn the beans when roasting come on. I grant that I have had a few cups where it did taste burned but that's not from roasting. It's from improper cleaning of the coffee brewer. Basically it's the employees. I have serve many cups of starbucks at home to friends who were pleasantly surprise by the taste, and never liked starbucks because it often did taste burned to them. Granted I do like Peet's coffee better than Starbucks Ethiopian Fancy and Aged Sumatra.if u didn't know, u can get peets at great harvest bakeries (downtown & next to umeke market by kahala mall).
that sed, peets puts starbucks to shame. starbucks burns their beans when they roast, which is why their regular coffee or non-sugary coffee drinks always have a bitter aftertaste. a properly roasted, ground & brewed (whether w/an espresso machine, french press, or coffee maker, etc.) coffee shouldn't require additional flavoring like hazelnut (ew!) to taste good (which is why starbucks can't sell their regular cups o' joe and rely heavily on their coffee confections, like frappucinos).
it's easy to understand why peets does it right - the owner was one of the original starbucks founders, but he left to concentrate on the beans.
Full story: Honolulu Star-Bulletin
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