What the Maker's Mark bourbon debacle...

What the Maker's Mark bourbon debacle says about corporate strategy

There are 1 comment on the Vallejo Times-Herald story from Feb 19, 2013, titled What the Maker's Mark bourbon debacle says about corporate strategy. In it, Vallejo Times-Herald reports that:

The main message being drawn by the decision by the producers of Maker's Mark bourbon to reverse track and undo plans to reduce its alcohol content is: Don't mess with bourbon drinkers.

Join the discussion below, or Read more at Vallejo Times-Herald.

Tony Pearsall

United States

#1 Feb 21, 2013
That's some good booze. I use it to chase my pills. Don't mess with it!

Tell me when this thread is updated:

Subscribe Now Add to my Tracker

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Bourbon Whiskey Discussions

Title Updated Last By Comments
News Downtown distillery owners eyeing opening in mi... Mar '16 ron ward 21
News BWW Review: Bristling a City of Conversation at... Feb '16 TRUTH WILL SET Y... 1
News Paducah's main street ranked among the best in ... Nov '15 Yeah 3
News Distillerya s grand opening Thursday in Clifton... (Jul '15) Oct '15 Mayor P 2
News Yankee Distilling debuting its spirits on Saturday (Oct '15) Oct '15 Mayor P 3
News San Francisco Cheap Cocktails: Where To Drink Up (Oct '15) Oct '15 AmericanBars 1
News New distillery launching in Clifton Park next week (Jul '15) Sep '15 Dennis S 15
More from around the web