What the Maker's Mark bourbon debacle...

What the Maker's Mark bourbon debacle says about corporate strategy

There are 1 comment on the Vallejo Times-Herald story from Feb 19, 2013, titled What the Maker's Mark bourbon debacle says about corporate strategy. In it, Vallejo Times-Herald reports that:

The main message being drawn by the decision by the producers of Maker's Mark bourbon to reverse track and undo plans to reduce its alcohol content is: Don't mess with bourbon drinkers.

Join the discussion below, or Read more at Vallejo Times-Herald.

Tony Pearsall

San Francisco, CA

#1 Feb 21, 2013
That's some good booze. I use it to chase my pills. Don't mess with it!

Tell me when this thread is updated:

Subscribe Now Add to my Tracker

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Drink Discussions

Title Updated Last By Comments
News Starbucks opening at Ala Moana Hotel in Honolulu Tue Beau Toichi 11
News Starbucks lifts ban on man who confronted peopl... Mon whineybuxmanagment 1
News Starbucks revokes ban on Tampa man Jul 27 Yes Liberal 1
News Rare Scotch whisky tops world record auction price (Oct '07) Jul 24 Ricardo_C29 206
News Yankee Distillers opens in Clifton Park today Jul 23 Mark K 3
News Barack Obama to GOP: Dump Rush Limbaugh (Jan '09) Jul 23 ARCOBALENO 61,649
News Distillerya s grand opening Thursday in Clifton... Jul 22 Mark K 1
More from around the web