What the Maker's Mark bourbon debacle...

What the Maker's Mark bourbon debacle says about corporate strategy

There are 1 comment on the Vallejo Times-Herald story from Feb 19, 2013, titled What the Maker's Mark bourbon debacle says about corporate strategy. In it, Vallejo Times-Herald reports that:

The main message being drawn by the decision by the producers of Maker's Mark bourbon to reverse track and undo plans to reduce its alcohol content is: Don't mess with bourbon drinkers.

Join the discussion below, or Read more at Vallejo Times-Herald.

Tony Pearsall

United States

#1 Feb 21, 2013
That's some good booze. I use it to chase my pills. Don't mess with it!

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