December was awful for major U.S. chain stores, with even Wal-Mart Stores Inc. reporting weaker-than-expected results, while locally based retailers posted double-digit sales declines.
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#1 Jan 14, 2009
The market is there, what has changed is the price Point and the public wants a change. The Zales group has been focusing on selling credit not fashion; concentrating on Bridal is gives you a one purchase in 5 years; concentrating on fashion gives you one sale per year. Down sizing means you have lost you connection/bond with the consumer, as well as waiting for the customer to tell you want they want is a Debt Trap.
It is time if they really want to stay in business is to revert back to the old philosophy, in the sixties and seventies, make the customer apart of the corporate culture not just a meal ticket.
#2 Jan 15, 2009
I think its PATHETIC the way all we ever hear is that we are not spending money at all the retail stores. Well, for crying out loud, they gave everyone and his dog a credit card, the people have shopped for years, buying all that crap they didn't need in the first place. All GOOD THINGS MUST COME TO AN END.... boy!!! have they!!!!
I've been shopping at the thrift stores for years, now its time everyone recycled the stuff!!!!!!!!!
Those who can afford it, will shop at Walmart!!!!
because its cheaper LOL
Since: Jan 09
#3 Jan 19, 2009
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#7 Feb 8, 2009
Zales has never changed its department store mentality towards its stores or its employees in the field. Instead of looking at what they do to provide opportunities for their sales people they defeat them. Making the stores pretty or inviting in their words..then cutting the staff to bare minimum sends the message the employees are just their to ring it up like cashiers at JC Penneys. They do not understand the merchandise is locked up and requires assistance unlike the department stores where it is almost selfservice. An inviting store will bring shoppers in but if they cannot be helped..they will just walk right out. "What a pretty store" The sad thing is there is business out there and shoppers are spending but Zales is self fulling their own prophecy by not understanding its the sales people who move the product; who engage with the customers; who help the customers with questions and allow them to try on the merchandise. The Zales stores I have shopped have always been nice and clean but now I cannot get anyone to help me because there are only two people swamped with answering the phones; trying to clean peoples jewelery; helping with questions on their credit; sadly I no longer shop there..I go across the hall to Kays where they are staffed more appropriately (5 people to two..better service) Is anyone at Zales concerned?
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