MySpace expands ads targeted to detai...

MySpace expands ads targeted to details on user profiles

There are 1 comment on the Baltimore Sun story from Nov 4, 2007, titled MySpace expands ads targeted to details on user profiles. In it, Baltimore Sun reports that:

The popular online hangout MySpace is expanding its program for letting advertisers target their pitches using personal details on users' profile pages.

Join the discussion below, or Read more at Baltimore Sun.

Hollis T- WebAdvantage

Gaithersburg, MD

#1 Nov 7, 2007
Facebook's announcement about SocialAds is all the buzz up here in New York City at the ad:tech conference. Much of what people are talking about involves respecting the consumer's privacy and permission, the FTC possibly cracking down on user tracking methods altogether (think a "Do Not Track" list similar to the "Do Not Call" registry), and what all this means. Beth Comstock, President, Integrated Media, NBC Universal expressed an opinion I wrote about in one of my earliest articles (Success Magazine, late 90's) in which I said that I wasn't sure I liked all of the predictive technology because it might wipe out the "aspiration and emotional side" (i.e. impulse action) of decision-making processes. Just because past behavior might be a good indication of future action doesn't mean that the future should be so regulated and controlled by marketers. The reader who commented: "Yeah, thanks Facebook and Amazon for ruining the potential surprise of gift giving..." seems to be thinking along the same lines. Even if right now you have to manually enter your Amazon book purchases into Facebook, it seems a short leap to where you'll be able to set up automatic notifications to your friends for any online purchase. Especially if/when retailers start to see the results of advertising-as recommendation through these newsfeeds.
I also solicited some opinions from the staff at my online marketing agency, and our ad buyer had a good comment - SocialAds may end up eroding some of the "genuineness" Facebook profiles, or otherwise impact the way that users presented their information. For example, will a user start to enter fake info or limit their info, and if so, won't that ruin the fun and purpose of social networking sites altogether?(It could be argued that some folks already enter fake details, but we're thinking about those who want to use these sites to honestly communicate with friends.)
This is where the opt-out option may come into play as Facebook and MySpace try to curtail users jumping ship. From both an advertising and user standpoint - behavioral targeting is going to be an important discussion moving forward.

Tell me when this thread is updated:

Subscribe Now Add to my Tracker

Add your comments below

Characters left: 4000

Please note by submitting this form you acknowledge that you have read the Terms of Service and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator. Send us your feedback.

Yum Brands Discussions

Title Updated Last By Comments
News PETA Opposes Tribute to Fried Chicken (Feb '08) May '16 Patriot 115
News China seals McDonald's, KFC supplies after scandal (Jul '14) Sep '15 Yakult 3
News KFC, Yum! Dragged Down By Chinese Food Safety S... (Oct '14) Oct '14 sharakhul 1
News McDonald's, KFC operations in China affected by... (Jul '14) Jul '14 MatrixDecoder 3
News Yum Brands' profits, forecasts up (Oct '06) Sep '13 Ballz Ez-Hari 3
News Taco Bell drawn into meat scandal (Mar '13) Sep '13 Spirit67_ 47
Could YUM’s International business help offset ... (Sep '13) Sep '13 boonboon 1
More from around the web